Not Clicks. Not Keywords. The New SEO Metric Elite Agencies Actually Optimise For
In the last decade, SEO has undergone more transformation than the previous twenty years combined. Yet most businesses—and even many agencies—are stuck optimising for the wrong metrics. They obsess over keywords, chase backlinks, celebrate vanity rankings, and cling to decade-old playbooks that Google and AI search engines have long evolved past. But the top 10% […]
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