SEO

SEO Agency

Not Clicks. Not Keywords. The New SEO Metric Elite Agencies Actually Optimise For

SEO /

In the last decade, SEO has undergone more transformation than the previous twenty years combined. Yet most businesses—and even many agencies—are stuck optimising for the wrong metrics. They obsess over keywords, chase backlinks, celebrate vanity rankings, and cling to decade-old playbooks that Google and AI search engines have long evolved past. But the top 10% […]

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seo tecnique

E-E-A-T SEO Techniques: Build Trust and Rank in YMYL Niches

SEO /

In 2025, trust is everything in SEO—especially for YMYL (Your Money or Your Life) niches like healthcare, finance, and law. Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) guidelines are more important than ever, shaping the way websites are evaluated and ranked. Websites in YMYL niches need to demonstrate high levels of trust and expertise to not

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